Spiritual practices and beliefs motivate many people to live sustainably. A Taiwanese based religion, the Supreme Master Ching Hai International Association has placed sustainable living and veganism at the center of their image, outreach and proselytizing. Their sophisticated, highly produced videos and other material promote their ideas about sustainability through slogans such as "Be Organic Vegetarian, Save the Planet", "JUSTBVEGAN" and "Be Veg, Go Green, Save the Planet".
In line with their promotion of veganism, they also have produced videos and publications on the value of pets, kindness to animals and dog clothing.
The religion promotes the philosophy of Mozi, founder Mohism , whose ideas were developed in the 4th century BCE and which were in contrast to those of Confucius. Quan Yin a form of meditation seems to be the religion's primary spiritual practice.
The association's twenty four hour satellite television station is known as Supreme Master TV and is available on the web as well as by satellite. It features an unusual design that allows each program to be subtitled in 25 languages or more. An extensive library of videos are available including some concerning global warming that have the feel (and soundtrack) of a Hollywood disaster movie .
The religion owns and operates a chain of vegan restaurants called "Loving Hut" which has a locations in thirteen countries including one just down the road in Houston.