Thursday, April 21, 2011

A sustainable hamburger? Max Hamburgers in Sweden thinks they have it

Can a fast food hamburger be healthy and sustainable? Here from TEDxPresidio is a video featuring Par Larshans, Chief Sustainability Officer for Max Hamburgers of Sweden. Beginning in 2003 they began to add menu items with low fat and low sugar and to include high fiber in their breads.

In response to "An Inconvenient Truth" they began to look at the sustainability of their products. They found that over 70% of their carbon emissions were due to their beef. They began to list the carbon impact of their products on their menus and to plant trees in Africa to offset their carbon emissions.


  1. One nice, short, piece of a triple bottom line company!

  2. Awesome, now if they could just open a store in San Antonio...